PRIVACY STATEMENT

1. General

Henkel AG & Co. KGaA, hereinafter referred to as Henkel, respects the privacy of each person who visits our website. Now we would like to inform you of the type of data collected by Henkel and how they are used. You will also learn how you can exercise your data subjects’ rights.

Any changes to this Data Protection Statement will be published on this page. This enables you to inform yourself at any time about which data we are collecting and how we use such data.

This Data Protection Statement does not apply to websites accessible via hyperlinks on Henkel websites.

2. Collection, use and processing of personal data

Name of the responsible entity: Henkel AG & Co. KGaA

Address of the responsible entity: Henkelstrasse 67, 40589 Duesseldorf, Germany

Henkel uses personal data primarily to provide this website to the users and to ensure the proper functioning and security of this site. Any further processing of the data only occurs on the basis of other statutory duties or permissions or if the respective user has consented towards Henkel.

When users visit the website, Henkel automatically collects and stores certain data. This includes: the IP address or device ID allocated to the respective end-device which we need for transmitting requested content (e.g. especially content, texts, images, and product information as well as data files provided for downloading, etc.), the activity of users in the context of the website, the type of respective end-device, the used type of browser as well as the date and time of use.

Henkel stores this information for a maximum of 7 days for the purpose of recognizing and pursuing misuse.

Henkel uses this information also for improvements to the service’s presentation, features and functionalities as well as general administration tasks.

Aside from this, Henkel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as they are no longer needed for the above-mentioned purposes.

The processing and use of the data is based on statutory provisions which justify those operations on the grounds that (1) the processing is necessary for the provision of the website; or (2) Henkel has an overriding legitimate interest in ensuring and enhancing the functionality and error-free operation of the website and that it is tailored to the users’ needs.

Recipients of the collected data may include members of the responsible internal departments, other affiliated companies of Henkel, external service providers (e.g. for hosting and content management, marketing agencies, other third party providers if this is necessary for the services they provide), authorities in the exercise of their respective duties and powers, for example, in the event of an official request on their part, or if this is necessary to establish, exercise or defend Henkel's rights, and current or future acquirers of Henkel companies in the event of a business transaction, such as a sale, merger or acquisition.

3. Further Personal Data processing

a) Consumer request table

You may have provided your contact data via our contact form. We will use your data for the purpose of replying to your request.

The processing and use of your data is based on statutory provisions which justify those operations on the grounds that the processing is necessary for processing your request.

If you have not given consent to a longer storage duration e.g. in the course of our customer relationship management we will store the data no longer than needed in order to fulfill the aforementioned purpose or as long as required in case any statutory retention obligation applies.

b) Surveys

You may have provided your contact data, e.g. your email address while participating in a survey. We will use your data for the purpose of conducting the survey.

We will not forward your data to any third party unless for the purpose of conducting the survey.

The processing and use of your data is based on statutory provisions which justify those operations on the grounds that the processing is necessary for conducting the survey.

4. Consent/ Withdrawal of Consent

a) Consumer/ Customer Relationship Management/ Online Communities

You may have given consent that Henkel processes

your contact data which you may have provided to Henkel,
the content and circumstances of your electronic communication with Henkel such as contact forms or e-mail,
your usage of Henkel websites,
data on your participation in Henkel’s online trainings,
activities on Henkel’s Social Media sites (in Blogs, Facebook Fanpages etc.)

in the framework of Henkel’s customer/ consumer relationship management/ online community

for the purposes of

advertising (by post, in browser, in app and as specified below if you provide an additional consent),
rendering technical advice such as usage of products or technologies,
market research, and
providing online services such as eLearning, webinars
communication in relation to events
conducting surveys

To achieve the selected purposes Henkel may

- combine the above listed data with other data Henkel may have legally collected about you for instance from raffles or other website activities, and

- analyze the data in order to determine relevant advertising measures.

In the course of this analysis Henkel applies an automated methodology that helps prioritize leads for sales. Contacts are categorized according to their online and off-line activities. Based on the category they are assigned to and the location they are the contacts are assigned to sales persons and receive different information on our products and services as well as advertising material.

You may have given consent that Henkel may forward your personal data to the GFK for the following purpose:

- matching and updating the contact addresses.

We will store the data only as long as the consent is valid or as long as required in case of any statutory retention obligations.

You may withdraw your consent with effect for the future at any time, for example by clicking the respective hyperlink provided either in the confirmation e-mail or by clicking [HERE]. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

b) Electronic Mail Advertising

You may further have declared your consent that Henkel may contact you regarding offers, products and services regarding products from Henkel’s Adhesive Technologies range via electronic mail (e-mail, sms, mms, instant message) and/or telephone.

We will use your data as set forth above under section 4.a) of this Data Protection Statement to provide you with respective advertising measures.

5. Cookies, Pixels, Fingerprints and similar technologies

This website uses cookies and similar technologies. Cookies are small units of data temporarily stored on the hard disk of your device by your browser that are necessary for using our website. A cookie often includes a unique identifier, which is a randomly generated number and stored on your device. Some expire at the end of your website session; others remain on your device for longer. Technically necessary cookies will be used automatically. Other cookies (or similar technologies) will only be applied based on your prior consent.

There are different types of cookies. First-party cookies are those placed by the website visited and can only be read by that website. Third-party cookies are those placed by other organizations that we use for various services. For example, we use external analytics service providers that place cookies on our behalf to tell us what is liked or not liked on our website. In addition, the website you visit may contain embedded content from, for example, YouTube, which in turn may set their own cookies.

A pixel is usually no more than 1-pixel x 1-pixel transparent image, that is placed on the website to collect data such as IP address, type of browser, time of access, or previously set cookies for the purpose of content personalization or making browsing more efficient and easier. They are often used in combination with cookies as pixels are generating and managing cookies.

Provided you have consented, the website will collect data regarding a device’s operating system, browser, language, installed fonts, IP address, plugins and further information. In doing so, a device can be re-identified for user-relevant marketing purposes.

You can find more information on the Cookies and other technologies used by our website and their purposes on our website under “Cookies” and “Cookie settings”. There, you can also withdraw your consent at any time with effect for the future by disabling the respective cookie setting.

Your preference is set for the named domain, per browser and device. Therefore, if you visit our website at home and work or with different browsers, you need to refuse data storage with every device or browser.

a) Mapp Intelligence (formerly Webtrekk)

Provided you have consented, this website collects and stores data for marketing and optimization purposes by using a technology of Mapp Digital c/o Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany, which is hosted in Germany. For this purpose, a cookie is installed on your device. This cookie will collect data such as browser and device information, your IP address, visited websites and time of access. This data is stored in and further processed on basis of anonymous or pseudonymous user profiles (depending on the respective technology and service engaged). These user profiles are stored in Cookies or other similar technologies as set out above. In addition to the data collected when accessing the website (as set forth above) this may also include information pertaining to the website you are using to visit us, the websites that you visit while you are with us and, if applicable, any search terms you have been using to find our website.

Without an explicit consent by our users the data collected with the Mapp technologies is not used to identify a visitor personally and is not combined with any other personal data about the respective user.

Please find further information about the web tracking in the Data Protection policy of our provider: https://mapp.com/privacy/

Objection to data collection

You can withdraw your consent at any time with effect for the future by disabling cookies on our website under "Cookies" at "Cookie settings". If you agree to the use of cookies in general, but however, you are uncomfortable with the use of Mapp Intelligence cookie, you can follow this link (https://mapp.com/opt-out-mapp/) and set an opt-out cookie. The cookie is set for the named domain, per browser and device. Therefore, if you visit our website at home and work or with different browsers, you need to refuse data storage with every device or browser.

b) Google Ads

Provided you have consented, this website uses "Google Ads", a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), for the purposes of evaluating the effectiveness of advertising measures and to address you again. When you visit our website, “Google Ads” installs a cookie on your device. With that cookie, Google processes the information generated by your device about the use of our website, interactions with our website and advertising measures as well as your IP address, browser information, your previously visited websites and the date and time of access for the purposes of analyzing and visualizing the reach measurement of our advertisements and to display personalized advertisements. For this purpose, it can also be determined whether different end devices belong to you or your household. With “Remarketing”, users of our website can be re-identified and recognized on other websites within the Google advertising network (e.g. in Google Search or on YouTube) and advertisements tailored to their interests can be displayed to them.

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Under European law, the US does not guarantee an adequate level of data protection. State authorities may have access to this data due to mass surveillance laws. Once your personal data has been disclosed, it will not enjoy the same level of protection and you may not be able to exercise your rights in relation to the data.

By allowing cookies on the Henkel-website you agree to the use of the above-mentioned data and the previously described processing by Google.

You find more information about privacy in Google services here: http://www.google.de/intl/de/policies/privacy

Objection to data collection:

You can withdraw your consent at any time with effect for the future by disabling cookies on our website under "Cookies" at "Cookie settings". If you agree to the use of cookies in general, but however, you do not wish to receive personalized advertising, you can find information on how to individually adjust your advertising settings with Google under this link (https://support.google.com/ads/answer/2662922?hl=en). You can also install an opt-out plug-in (https://support.google.com/ads/answer/7395996).

c) Google Analytics

Provided you have consented, this website uses Google Analytics, a web analytics service provided by Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland) and Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) (“Google”). For this purpose, a cookie is installed on your device. This cookie will collect data such as browser and device information, your IP address, visited websites, and date and time of server request for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. The cookie also collects information about the interactions that users had with ads (clicking a text ad or viewing a video ad).

Henkel will use the data collected to optimize campaigns, retarget and personalize ads. For this purpose, the cookies stored on your device by Google allow you to be retargeted on the one hand (e.g. within the scope of “Google Ads”) on Google's websites and on the other hand (e.g. within the scope of “Google Campaign Manager 360”) on our websites and – depending on your interests – when you visit websites of other partners. For this purpose, your browser is identified during advertising delivery and assigned to a target group. This information is used to display relevant and interesting ads to you.

Google (as a controller) may use your data for any own purposes as for profiling and linking your data to other data collected about you (e.g. through your Google Account).

We have activated the IP anonymization, this means Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the US.

By allowing cookies on the Henkel-website you agree to the use of the above-mentioned data and the previously described processing by Google.

You find more information about privacy in Google services here: http://www.google.de/intl/de/policies/privacy

Objection to data collection:

You can withdraw your consent at any time with effect for the future by disabling cookies on our website under "Cookies" at "Cookie settings". If you agree to the use of cookies in general, but however, you are uncomfortable with the use of Google Analytics cookies, you can follow this link (https://tools.google.com/dlpage/gaoptout?hl=en) and download and install a browser-plugin to deactivate the Google Analytics collection and use of data (cookies and IP address).

d) Google Optimize 360

Provided you have consented, we use on our website the "Google Optimize 360" tool from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043). Google Optimize analyses the use of different variants of our website and helps us to improve the user experience according to the behaviour of our users on the website. Google Optimize is a tool integrated into Google Analytics, so what has been said about Google Analytics applies in this respect.

Objection to data collection:

You can withdraw your consent at any time with effect for the future by disabling cookies on our website under "Cookies" at "Cookie settings" or installing an opt-out plugin for Google Analytics (see above).

e) Google Campaign Manager 360 (formerly DoubleClick)

Provided you have consented, with Google Campaign Manager 360 we use a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, to display relevant ads to you. For this purpose, Google installs a cookie on your device by using your IP address. In addition to IP address, browser and device information, visited websites and time of access, this cookie also collects information about the advertising shown in your browser and which advertisements you click. This allows Google and its partner sites to display interest-related ads based on the previous visits of Henkel-pages or other websites. The Campaign Manager cookies utilize a pseudonymous identification number assigned to your browser to check the on-screen and appealing ads. For this purpose, your browser is identified when ads are served, and assigned to a target group. The cookies stored on your device by Google thus allow you to be retargeted on the one hand (e.g. within the scope of “Google Ads”) on Google's websites and on the other hand (e.g. within the scope of “Google Campaign Manager 360”) on our websites and – depending on your interests – when you visit websites of other partners.

This information will also be used for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may use your data for any own purposes as for profiling and linking your data to other data collected about you (e.g. through your Google Account).

The information generated by the cookie about your use of website will be transferred to a Google server in the US and stored there. Under European law, the US does not guarantee an adequate level of data protection. State authorities may have access to this data due to mass surveillance laws. Once your personal data has been disclosed, it will not enjoy the same level of protection and you may not be able to exercise your rights in relation to the data.

By allowing cookies on the Henkel-website you agree to the use of the above-mentioned data and the previously described processing by Google.

You find more information about privacy in Google services here: http://www.google.de/intl/de/policies/privacy

Objection to data collection:

6. Your Data Subject Rights/ Data Protection Officer

At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met, you may assert the following rights:

Right to rectification
Right to erasure
Right to restriction of processing
Right to lodge a complaint with the respectively competent data protection supervisory authority
Right to data portability (as of May 25th 2018)

Right to object

In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Henkel, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Henkel will stop that processing unless Henkel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims.

Should you have given your consent to the processing of your personal data, you can withdraw it at any time with effect for the future.

In these cases, or if you have any other questions or wishes with regard to your personal data, please send an email or a letter to our data protection officer, Mr. Frank Liebich, Henkel AG & Co. KGaA, Henkelstrasse 67, D 40191 Düsseldorf, Germany (E-Mail: Datenschutz@henkel.com).